Agent EDU

The Best Real Estate Company to Work For

You are licensed and ready to jump in. What’s next? You have to affiliate with a brokerage. Learn how to choose the right brokerage for you.

Agent EDU

Joining a Real Estate Association

Ready to become a Realtor? You can’t be one until you join the National Association of Realtors. Plus, it gets you to the MLS. Learn what you need to know.

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Learning Your Real Estate Market

By understanding your local marketplace, you can offer real value to your clients. Become an expert in your market by following these seven steps.

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Creating a Business Plan, Parts 1 and 2

Most agents who fail do so because they didn’t plan to run a business. Learn how run a real estate business and plan for a successful career.

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Build Your Real Estate Business Using Your Contacts

Think it’s hard to find clients for your real estate business? Learn how to tap into the opportunities right at your fingertips.

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Developing Your Professional Real Estate Agent Image

Real estate sales is an image-based business. Learn how to create and project an image that is trustworthy, competent and intelligent.

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Meeting Your First Buyer Client

People are inquiring about hiring you to represent them. Do you know what to say? What to do? Learn how to handle those situations with confidence.

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Real Estate Mortgage Basics

An understanding of the mortgage process is expected of every agent. Learn the foundations of lending.

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Introduction to Representing Home Buyers and Sellers

Learn how the process differs when you are representing buyers versus representing sellers, and what it take to be a success with both.

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Preparing Homebuyers to Buy

Learn how to set expectations for your buyer clients so that they are not only in the right mindset. But also ready to make an offer when they find the right home.

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How to Find the Perfect Home for Your Clients, Part 1 and 2

Buyers expect agents to show them homes that fit their needs, are priced right and, yes, that they will love. Learn how to perfect this complex process.

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Making an Offer for Your Real Estate Client, Parts 1 and 2

Advising your clients about making an offer is complex. Learn how to price, present and negotiate an offer to influence the outcome in your client’s favor.

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How to Facilitate a Home Inspection

After the contract is signed, your buyer client will probably need to have the property inspected within a few days. Learn what to expect and how to handle it.

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Guiding Your Homebuyer Through the Mortgage Process

Although agents are not loan officers, they play an important role in the mortgage process. Learn what you need to do to keep the sale on track.

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Guiding Your Homebuyer Through a Real Estate Closing

Your buyers are finally ready to close and take title to the property. Understand how this will happen and your role at the closing table.

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Meeting Your First Listing Client

Learn everything you need to know to turn an inquiry from a potential seller client into a listing appointment every time.

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The 5 Steps of the Listing Presentation, Parts 1 and 2

Learn how to create a listing presentation that can show a potential client how you plan to outperform other real estate agents and deliver results.

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Preparing a Listing for the Real Estate Market, Parts 1 and 2

Once a client hires you to sell a home, it’s time to spring into action! Learn everything you need to know get your listing market ready.

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Getting and Negotiating an Offer on a House

When someone makes an offer on your real estate listing, will you advise your clients to accept it, reject it or make a counteroffer?

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Home Inspection and Appraisal

Real estate agents have key responsibilities in getting their listings from contract to close. Know your role in the inspection and appraisal process.

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Closing and Title Transfer

Make sure your sale gets through closing and collect that commission you’ve finally earned. Know your role in this part of the process.

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Building Your Referral Network

Successful agents know how to build their business through referrals. Learn how to work the process and how to keep clients long after the sale is closed.

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Real Estate Leads

How an agent handles lead generation could be the difference between success and failure. Learn the basic of getting, managing and converting leads.

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Converting Real Estate Leads

Learn to convert your leads into clients, and how to position yourself in a way that will make it difficult for buyers and sellers to go anywhere else for their real estate needs.

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Understanding Lead Conversion Rates

A steady flow of leads is essential for a successful real estate career. Learn the fundamentials of lead conversion.

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Basic Principles of Negotiation

Think that strong, confident people are the best real estate negotiators? Anyone can be a good negotiator if they know how to do it.

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Negotiating House Price for a Seller

Build your reputation as a top real estate negotiator when you impress your seller clients with your strong negotiating skills. Learn what the best agents know.

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Negotiating House Price for a Buyer

Learn how a real estate agent navigates information, emotions and timing to negotiate the best deal for their buyer clients.

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Negotiating House Price for a Seller in a Buyer's Market

In a buyer’s market, It’s tough to be an agent for a seller. Learn how to minimize any negatives in the real estate market and get the most for your seller.

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Negotiating House Price for a Buyer in a Buyer's Market

When supply exceeds demand, real estate buyers are in a good position. As their agent, demonstrate your value by knowing how to make the most of it.

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How to Handle Multiple Offers for Your Buyers

Representing a real estate buyer in a multiple-offer situation is challenging for many agents. Learn how to make your client’s offer the winner.

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How to Handle Multiple Offers for Your Sellers

When there are multiple offers in a real estate sale, your expert advice and your behavior with other agents plays a significant role.

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Real Estate Advertising Basics

Whether you use advertising to get exposure for your listings or for lead generation, learn the basics here and watch your business grow.

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Yelp for your Real Estate Business

For real estate agents, having a Yelp profile can give you the edge to help beat your competition. Learn to maximize Yelp so you get the business.

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How to Handle a Bad Appraisal

Learn how to handle a low appraisal like a top producer.

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How to Overcome the Commission Objection

Overcome the most common commission objections through these simple steps.

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How to Create the Most Effective Client Communication Plan

Learn how to build client loyalty using successful communication techniques.

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Holding an Open House 101

Learn how to make the open house an effective tool for your real estate business.

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How to Attract Quality Attendees to Your Open House

Attract motivated buyers to create a successful open house.

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How to Generate Leads with Open Houses

Learn how to use these lead generation strategies at your next open house.

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Seven Steps to a Successful Open House

Master these seven tips for a successful open house every time.

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How to Create a Unique Open House for A Luxury Property

Showcase your luxury property with a special open house.

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Are You Ready to Join or Start a Real Estate Team?

Choose the real estate team structure that’s right for your team.

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The First Addition to Your Team

Learn the different team roles all real estate team leaders need to fill.

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Team Members' Job Descriptions and Compensation

Learn how to build a strong and successful real estate team.

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How to Manage Your Real Estate Team

Learn how to manage personalities and productivity on your real estate team.

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The Tech You Need to Manage a Real Estate Team

Top rated technology for real estate team management.

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Are You Ready to Open Your Own Brokerage?

Learn what it takes to start a real estate business.

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How to Use Real Estate Advertising, Parts 1 and 2

Learn how to develop an effective real estate advertising strategy.

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How to Determine Your Real Estate Advertising Budget

Learn how to create an appropriate real estate advertising budget for you.

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How to Determine Your Target Market and Develop the Right Advertising Message, Parts 1 and 2

Learn how to create a powerful and effective marketing message geared toward your target market.

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How to Measure Real Estate Advertising Effectiveness

Learn how to track the leads you generate, and evaluate the return on your investment.

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Advertising Rules Real Estate Agents Need to Know

Learn how laws that regulate advertising can impact what and how you deliver information about yourself and the homes you advertise to your audience.

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Using In-House Vs. An Outside Ad Agency

Discover how in-house and outside advertising agencies work, and which is right for your business.