Real Estate Advertising Basics
Whether you use advertising to get exposure for your listings or for lead generation, learn the basics here and watch your business grow.
Yelp for your Real Estate Business
For real estate agents, having a Yelp profile can give you the edge to help beat your competition. Learn to maximize Yelp so you get the business.
How to Use Real Estate Advertising, Parts 1 and 2
Learn how to develop an effective real estate advertising strategy.
How to Determine Your Real Estate Advertising Budget
Learn how to create an appropriate real estate advertising budget for you.
How to Determine Your Target Market and Develop the Right Advertising Message, Parts 1 and 2
Learn how to create a powerful and effective marketing message geared toward your target market.
How to Measure Real Estate Advertising Effectiveness
Learn how to track the leads you generate, and evaluate the return on your investment.
Advertising Rules Real Estate Agents Need to Know
Learn how laws that regulate advertising can impact what and how you deliver information about yourself and the homes you advertise to your audience.
Using In-House Vs. An Outside Ad Agency
Discover how in-house and outside advertising agencies work, and which is right for your business.