Agent EDU

Real Estate Advertising Basics

Whether you use advertising to get exposure for your listings or for lead generation, learn the basics here and watch your business grow.

Agent EDU

Yelp for your Real Estate Business

For real estate agents, having a Yelp profile can give you the edge to help beat your competition. Learn to maximize Yelp so you get the business.

Agent EDU

How to Use Real Estate Advertising, Parts 1 and 2

Learn how to develop an effective real estate advertising strategy.

Agent EDU

How to Determine Your Real Estate Advertising Budget

Learn how to create an appropriate real estate advertising budget for you.

Agent EDU

How to Determine Your Target Market and Develop the Right Advertising Message, Parts 1 and 2

Learn how to create a powerful and effective marketing message geared toward your target market.

Agent EDU

How to Measure Real Estate Advertising Effectiveness

Learn how to track the leads you generate, and evaluate the return on your investment.

Agent EDU

Advertising Rules Real Estate Agents Need to Know

Learn how laws that regulate advertising can impact what and how you deliver information about yourself and the homes you advertise to your audience.

Agent EDU

Using In-House Vs. An Outside Ad Agency

Discover how in-house and outside advertising agencies work, and which is right for your business.