Course curriculum

  • 1

    Lesson 1: Real Estate Leads

    • Real Estate Leads
    • Course Notes — Real Estate Leads
  • 2

    Lesson 2: Converting Real Estate Leads

    • Converting Real Estate Leads
    • Course Notes — Converting Real Estate Leads
  • 3

    Lesson 3: Understanding Lead Conversion Rates

    • Understanding Lead Conversion Rates
  • 4

    Lesson 4: Real Estate Advertising Basics

    • Real Estate Advertising Basics
    • Course Notes — Real Estate Advertising Basics
  • 5

    Lesson 5: How to Use Real Estate Advertising

    • How to Use Real Estate Advertising, Part 1
    • How to Use Real Estate Advertising, Part 2
  • 6

    Lesson 6: How to Determine Your Real Estate Advertising Budget

    • How to Determine Your Real Estate Advertising Budget
  • 7

    Lesson 7: How to Determine Your Target Market and Develop the Right Advertising Message

    • How to Determine Your Target Market and Develop the Right Advertising Message, Part 1
    • How to Determine Your Target Market and Develop the Right Advertising Message, Part 2
  • 8

    Lesson 8: How to Measure Real Estate Advertising Effectiveness

    • How to Measure Real Estate Advertising Effectiveness
  • 9

    Lesson 9: Using In-House Vs. An Outside Ad Agency

    • Using In-House Vs. An Outside Ad Agency
  • 10

    Lesson 10: Yelp for Your Real Estate Business

    • Yelp for Your Real Estate Business
    • Course Notes — Yelp for Your Real Estate Business