Real estate advertising lets you tell the world about your services and your listings. There are many markets to target and many messages that you could send, but if your message isn’t appropriate for your audience, the ad is a waste of money. To meet your goals, you’ll need to learn how to maximize every advertising opportunity.

In this two-part course we’ll cover many aspects of messaging including:

• How to determine your target markets
• How to use targeted lead generation ads
• How to budget for listing ads