There are two main segments of real estate marketing for agents: marketing to build the agent’s business, and marketing each of the agent’s individual listings. This course covers an assistant’s role in marketing a real estate agent’s marketing and lead generation activities.

In this two-part course, you’ll learn:

• How to help your agent create, build and maintain their brand  
• The role of a customer relationship management system, or CRM
• How to use email newsletters to keep your agent connected to their contacts 
• How to use an open house as a lead generation tactic
• How traditional advertising can benefit an agent
• Marketing your agent and their listings through social media
• How to gain recognition with surveys, testimonials and reviews
• Ways to be active in the community to enhance an agent’s business