When inventory exceeds demand, it creates competition among sellers. It’s called a buyer’s market because the buyer is in a position of power, and sellers are more open to negotiation. Most sellers would prefer to wait for the market to shift and sell in a more balanced market. But sometimes, factors driving their personal situation push them to sell. The way you initially price the property in this situation will often affect how negotiations progress. Pricing appropriately and preparing for negotiations will help get a property sold when there is considerable competition, which there will be in a buyer’s market. In this course, we’ll show you how to negotiate on behalf of your seller clients in a buyer’s market.
In this course, you’ll learn:
- How to understand what works in a buyer’s market
- What research you’ll need to do
- Pricing strategies that elicit the most activity
- Negotiation strategies that give your sellers the best possible positioning
- Learn how to develop a negotiation strategy that includes how a buyers market affects the price, terms and competition for a property, on behalf of your seller clients.